Sales Representative Job Description Templates

A good sales job description says what the person will sell, to whom, where, how success is measured and how they will be paid. Use the templates below as a starting point, then edit them for your product, customers and territory. A clear description attracts the right candidates and gives you criteria to screen against.

What every sales job description should include

1. Job title that candidates search for - sales representative, sales executive, field sales agent, sales manager.
2. What you sell and to whom - one or two sentences.
3. Territory and work pattern - field, office, remote, travel required.
4. Key responsibilities - five to eight bullet points.
5. Targets - what success looks like in the first months.
6. Requirements - experience, education, licence or tools needed.
7. Pay - basic pay or range, commission structure, allowances.
8. How to apply - and a clear statement that you never charge candidates.

Template 1: Sales representative

Sales Representative - [Product] - [Town/Region]

About the role: You will sell [product] to [customers] in [territory], finding new customers and growing sales with existing ones.

Responsibilities

• Find and visit new customers, and build relationships with existing ones.
• Present and demonstrate [product], answer questions and handle objections.
• Negotiate and close sales within agreed prices and terms.
• Take orders, follow up deliveries and collect payment where required.
• Record every visit, call and sale in the CRM daily.
• Report weekly against your sales and activity targets.

Requirements

• At least [1-2] years of sales experience, ideally in [industry].
• KCSE certificate or diploma; a degree is an advantage for [B2B roles].
• Good spoken English and Kiswahili.
• Valid driving licence [if required].

Pay: Basic salary of KES [range] a month, plus commission of [x]% on [sales/margin], plus [transport/airtime] allowance.

Template 2: Sales executive (business-to-business)

Sales Executive - [Service/Software] - Nairobi

About the role: You will win and grow business customers for [service], from first meeting to signed contract.

Responsibilities

• Build a pipeline of target businesses through research, referrals, calls and events.
• Run discovery meetings to understand each customer's needs.
• Prepare proposals and quotations, and present them to decision-makers.
• Negotiate terms and close contracts.
• Hand over new customers smoothly and grow existing accounts.
• Keep the CRM accurate and forecast monthly sales.

Requirements

• [2-4] years of business-to-business sales experience, with a record of meeting targets.
• A degree or diploma in business, marketing or a related field.
• Strong written proposals and presentations.

Pay: Basic salary of KES [range] a month, plus [quarterly bonus / commission] on [new contract value].

Template 3: Field sales agent

Field Sales Agent - [Product] - [County]

About the role: You will visit [shops/households/farmers] across [area] to sell [product] and grow our customer base.

Responsibilities

• Visit a planned number of customers each day across your route.
• Explain the product clearly and sign up new customers.
• Collect payments and record transactions accurately.
• Gather feedback and report on competitor activity.
• Meet daily and weekly visit and sales targets.

Requirements

• KCSE certificate.
• Good knowledge of [area] and its local languages.
• Comfortable working outdoors and travelling within the territory.
• A smartphone for recording sales.

Pay: Basic pay of KES [amount] a month, plus commission per [sale/customer], plus [transport allowance].

Template 4: Sales manager

Sales Manager - [Region/Channel]

About the role: You will lead a team of [number] salespeople to deliver [region]'s sales targets.

Responsibilities

• Set targets and plans for the team and each territory.
• Recruit, train and coach salespeople.
• Review pipeline and activity weekly, and forecast monthly sales.
• Manage key accounts personally.
• Report results and market insight to leadership.

Requirements

• [4+] years in sales, including at least [2] leading a team.
• A degree in business, marketing or a related field.
• Experience setting targets, running pipeline reviews and using a CRM.

Pay: Basic salary of KES [range] a month, plus a bonus on team performance against target.

Tips for writing sales job descriptions

• Use the title candidates search for. Creative titles ("Growth Ninja") reduce applications.
• Be honest about the work. If the job is mostly field visits, say so.
• State the basic pay. Adverts that list only "earn up to" figures attract people chasing a gamble, not a career.
• Keep it readable on a phone. Many candidates in Kenya apply from their phones, so use short bullets.

Next, prepare your interview: sales interview questions to ask candidates.

How Cazini helps

Post your sales job on Cazini for free, with an AI assistant that turns a short brief into a full job description, then share it as a link candidates can apply to from their phone or WhatsApp. See hiring.

Frequently asked questions

What are the duties of a sales representative?+

Finding and qualifying new customers, presenting and demonstrating the product, negotiating and closing sales, following up on leads and existing customers, recording activity in a CRM, collecting payment or orders, and reporting against targets.

What is the difference between a sales representative and a sales executive?+

The titles overlap. Sales representative usually describes a role selling directly to customers, often in the field or a shop. Sales executive is often used for selling to businesses, with longer sales cycles and account management. Define the job by what it does, not the title.

What qualifications does a sales representative need?+

Many sales roles in Kenya ask for a KCSE certificate or a diploma, plus proven sales experience. Business-to-business and technical sales often ask for a degree or product knowledge. Results in a similar sale usually matter more than the qualification.

Should I include the salary in a sales job advert?+

Yes, at least the basic pay or a range and how commission works. Clear pay attracts serious candidates and reduces drop-outs late in the process.