About the Job

JAGEDO GLOBAL LIMITED, is seeking a highly experienced and innovative Digital Marketer to join our dynamic team in Nairobi, Kenya. In this hybrid role, you will blend in-office collaboration with remote flexibility while leading digital marketing strategies to enhance brand awareness, engagement, and revenue. We are searching for a senior candidate with a proven track record in digital marketing and a bachelor’s degree in a relevant field. This is a unique opportunity to apply your skills in a global organization committed to making a significant impact in the industry.

Responsibilities

Strategy & Campaigns
Lead digital strategy and campaign planning across Google, YouTube, Meta, and other channels, covering both customer and provider acquisition.
Plan and run paid campaigns, managing budget against CAC, cost-per-verified-provider, and ROAS.
Own SEO and local search visibility ("fundi in Nairobi") and ASO for Play Store/App Store listings.
Lead Management & Content
Qualify and follow up on digital leads through to sign-up and verification.
Brief and work with the design/product team to keep creative aligned to live features and service categories.
Lead video/podcast shoots (testimonials, case studies) from brief to delivery.
Maintain JaGedo's media pack — company overview, platform stats, brand assets, success stories.
Lifecycle & Community
Build and run lifecycle marketing (email, SMS, WhatsApp Business) to activate sign-ups and re-engage dormant users.
Design referral/incentive programs for both sides of the marketplace.
Manage social presence (Instagram, Facebook, X, LinkedIn) — content calendar, community management.
Reporting & Partnerships
Track performance in GA4, Meta Business Suite, and Firebase; maintain dashboards feeding daily/weekly reports to leadership.
Identify and manage partnerships — hardware suppliers, real estate agents, fundi associations, SACCOs, local influencers.
Apply and help evolve JaGedo's brand guidelines across all touchpoints.

Qualifications

3–5 years hands-on digital marketing, ideally at a marketplace, fintech, proptech, or other two-sided-growth business in Kenya/East Africa.
Demonstrated paid social/search results defensible on CAC, conversion rate, and ROAS.
Working knowledge of SEO, content marketing, ASO.
Proficiency in GA4, Meta Business Suite/Ads Manager; app analytics (Firebase/Mixpanel) a plus.
Fluency in Kenya's digital context: M-Pesa/mobile money behavior, WhatsApp Business as a channel, local social/search habits.
Strong copywriting; enough visual/video judgment to brief and approve creative.

Required Skills

Marketing automation & CRM toolsBasic graphic design/video editingEmail marketingCommunication and collaborationContent creation & copywriting

Benefits

Flexible hybrid work environment combining remote work and in-office collaboration.
Opportunities for professional growth and continuous learning.
Exposure to global markets and projects within an innovative industry-leading company.

Required Documents

Resume / CV Required
Cover Letter Required