# Sales Representative Job Description Templates

> Ready-to-use job descriptions for a sales representative, sales executive, field sales agent and sales manager, with duties, qualifications and pay.

Original page: https://cazini.co.ke/guides/sales-representative-job-description  
Updated: 2026-11-03 · Cazini (Paul Omondi)

A good sales job description says **what the person will sell, to whom, where, how success is measured and how they will be paid**. Use the templates below as a starting point, then edit them for your product, customers and territory. A clear description attracts the right candidates and gives you criteria to screen against.

## What every sales job description should include

1. **Job title** that candidates search for - sales representative, sales executive, field sales agent, sales manager.
2. **What you sell and to whom** - one or two sentences.
3. **Territory and work pattern** - field, office, remote, travel required.
4. **Key responsibilities** - five to eight bullet points.
5. **Targets** - what success looks like in the first months.
6. **Requirements** - experience, education, licence or tools needed.
7. **Pay** - basic pay or range, commission structure, allowances.
8. **How to apply** - and a clear statement that you never charge candidates.

## Template 1: Sales representative

> **Sales Representative - [Product] - [Town/Region]**
>
> **About the role:** You will sell [product] to [customers] in [territory], finding new customers and growing sales with existing ones.
>
> **Responsibilities**
> - Find and visit new customers, and build relationships with existing ones.
> - Present and demonstrate [product], answer questions and handle objections.
> - Negotiate and close sales within agreed prices and terms.
> - Take orders, follow up deliveries and collect payment where required.
> - Record every visit, call and sale in the CRM daily.
> - Report weekly against your sales and activity targets.
>
> **Requirements**
> - At least [1-2] years of sales experience, ideally in [industry].
> - KCSE certificate or diploma; a degree is an advantage for [B2B roles].
> - Good spoken English and Kiswahili.
> - Valid driving licence [if required].
>
> **Pay:** Basic salary of KES [range] a month, plus commission of [x]% on [sales/margin], plus [transport/airtime] allowance.

## Template 2: Sales executive (business-to-business)

> **Sales Executive - [Service/Software] - Nairobi**
>
> **About the role:** You will win and grow business customers for [service], from first meeting to signed contract.
>
> **Responsibilities**
> - Build a pipeline of target businesses through research, referrals, calls and events.
> - Run discovery meetings to understand each customer's needs.
> - Prepare proposals and quotations, and present them to decision-makers.
> - Negotiate terms and close contracts.
> - Hand over new customers smoothly and grow existing accounts.
> - Keep the CRM accurate and forecast monthly sales.
>
> **Requirements**
> - [2-4] years of business-to-business sales experience, with a record of meeting targets.
> - A degree or diploma in business, marketing or a related field.
> - Strong written proposals and presentations.
>
> **Pay:** Basic salary of KES [range] a month, plus [quarterly bonus / commission] on [new contract value].

## Template 3: Field sales agent

> **Field Sales Agent - [Product] - [County]**
>
> **About the role:** You will visit [shops/households/farmers] across [area] to sell [product] and grow our customer base.
>
> **Responsibilities**
> - Visit a planned number of customers each day across your route.
> - Explain the product clearly and sign up new customers.
> - Collect payments and record transactions accurately.
> - Gather feedback and report on competitor activity.
> - Meet daily and weekly visit and sales targets.
>
> **Requirements**
> - KCSE certificate.
> - Good knowledge of [area] and its local languages.
> - Comfortable working outdoors and travelling within the territory.
> - A smartphone for recording sales.
>
> **Pay:** Basic pay of KES [amount] a month, plus commission per [sale/customer], plus [transport allowance].

## Template 4: Sales manager

> **Sales Manager - [Region/Channel]**
>
> **About the role:** You will lead a team of [number] salespeople to deliver [region]'s sales targets.
>
> **Responsibilities**
> - Set targets and plans for the team and each territory.
> - Recruit, train and coach salespeople.
> - Review pipeline and activity weekly, and forecast monthly sales.
> - Manage key accounts personally.
> - Report results and market insight to leadership.
>
> **Requirements**
> - [4+] years in sales, including at least [2] leading a team.
> - A degree in business, marketing or a related field.
> - Experience setting targets, running pipeline reviews and using a CRM.
>
> **Pay:** Basic salary of KES [range] a month, plus a bonus on team performance against target.

## Tips for writing sales job descriptions

- **Use the title candidates search for.** Creative titles ("Growth Ninja") reduce applications.
- **Be honest about the work.** If the job is mostly field visits, say so.
- **State the basic pay.** Adverts that list only "earn up to" figures attract people chasing a gamble, not a career.
- **Keep it readable on a phone.** Many candidates in Kenya apply from their phones, so use short bullets.

> **Add this line to every advert:** "We will never ask you to pay for an application, interview, training, uniform or starter kit." It reassures genuine candidates and deters scammers using your name.

Next, prepare your interview: [sales interview questions to ask candidates](https://cazini.co.ke/guides/sales-interview-questions).

## How Cazini helps

Post your sales job on Cazini for free, with an AI assistant that turns a short brief into a full job description, then share it as a link candidates can apply to from their phone or WhatsApp. See [hiring](https://cazini.co.ke/hiring).

## Frequently asked questions

### What are the duties of a sales representative?

Finding and qualifying new customers, presenting and demonstrating the product, negotiating and closing sales, following up on leads and existing customers, recording activity in a CRM, collecting payment or orders, and reporting against targets.

### What is the difference between a sales representative and a sales executive?

The titles overlap. Sales representative usually describes a role selling directly to customers, often in the field or a shop. Sales executive is often used for selling to businesses, with longer sales cycles and account management. Define the job by what it does, not the title.

### What qualifications does a sales representative need?

Many sales roles in Kenya ask for a KCSE certificate or a diploma, plus proven sales experience. Business-to-business and technical sales often ask for a degree or product knowledge. Results in a similar sale usually matter more than the qualification.

### Should I include the salary in a sales job advert?

Yes, at least the basic pay or a range and how commission works. Clear pay attracts serious candidates and reduces drop-outs late in the process.